A study from Tealium has highlighted that businesses aren´t using all of the metrics available for establishing the importance of social media tools.
The conventional route of counting direct clicks only tells a part of the story and businesses should be looking at indirect clicks. Indeed, the study shows that only 20% of traffic to a site is as a result of a direct click and that a whopping 80% visitors are from "view-through" - which are visitors that came from a social media source which didn´t contain a direct link.
Measurement is an area of social media that needs considerable investigation and thought. If the social media world chooses to ignore it then marketers will choose to ignore social media, it´s as simple as that.
You can read more here.
Friday, 8 May 2009
Biz Stone: Twitter not for sale
Rumours of an imminent Twitter sale to some of the big boys (Google, Facebook, and Microsoft to name but a few) have been spreading like wildfire around the social networking world for ages. However, Biz Stone, one of the founders of Twitter, making an appearance on a TV show has tried to put an end to the rumours. When asked if he was planning on selling Twitter, the answer was a categorical "No."
He added, "We´re just getting started as I´ve said. The company is two years old, we have so much to do, so much product stuff to fix, and so much growing to do."
He´s certainly got lots of work to on in terms of building a viable busines model round the tweeting technology. So far, Twitter has been very well funded by investors but has not yet proved it can turn its massive user base into significant returns.
Read more here.
He added, "We´re just getting started as I´ve said. The company is two years old, we have so much to do, so much product stuff to fix, and so much growing to do."
He´s certainly got lots of work to on in terms of building a viable busines model round the tweeting technology. So far, Twitter has been very well funded by investors but has not yet proved it can turn its massive user base into significant returns.
Read more here.
Facebook and private equity firms billions apart on valuation
According to multiple sources, Facebook has been holding exploratory meetings with a range of private equity firms about another potential round of funding.
Interestingly, Facebook are looking at a valuation in the region of 5 to 6 billion dollars, whereas the private equity firms put the valuation in the 2 to 3 billion dollar bracket.
One source was humorously quoted as saying, "Facebook is looking for dumb money, but there´s none of it out there anymore."
Meanwhile, existing investors apparently are none too impressed by another round of funding, they believe Facebook´s 200 million user base should be enough to get a significant ROI on the funds they´ve invested. You can kind of see their point but we´ll see whether Mark Zuckenberg agrees...
Read more here.
Interestingly, Facebook are looking at a valuation in the region of 5 to 6 billion dollars, whereas the private equity firms put the valuation in the 2 to 3 billion dollar bracket.
One source was humorously quoted as saying, "Facebook is looking for dumb money, but there´s none of it out there anymore."
Meanwhile, existing investors apparently are none too impressed by another round of funding, they believe Facebook´s 200 million user base should be enough to get a significant ROI on the funds they´ve invested. You can kind of see their point but we´ll see whether Mark Zuckenberg agrees...
Read more here.
60 percent of Brits are addicted to social networking
Vodafone has just released the results of a survey which show that 60% of Brits are addicted to social networking. 10% also said that it would ruin their day if they didn´t get access to social networking sites on the move.
Vodafone have even created a new term for such a person - a "Twitterphiliac" is "someone who is addicted to social networking and suffers from uncontrollable urges to update their status - i.e. Tweeting, verb, to twitterbate".
In addition, according to the YouGov survey, 70% of all British women use social networks, compared to 50% of men, but men are 10% more likely to access social networks on the move than women.
Read the full article here.
Vodafone have even created a new term for such a person - a "Twitterphiliac" is "someone who is addicted to social networking and suffers from uncontrollable urges to update their status - i.e. Tweeting, verb, to twitterbate".
In addition, according to the YouGov survey, 70% of all British women use social networks, compared to 50% of men, but men are 10% more likely to access social networks on the move than women.
Read the full article here.
Subscribe to:
Posts (Atom)
About Me
- Matt Holt
- London, United Kingdom
- Matt is Business Director at Kinship Networking. Kinship Networking is a completely new type of marketing agency, dedicated to using social media to help businesses to build stronger social relationships with their customers, employees and shareholders. After graduating with a degree in Management Science, Matt occupied various marketing roles for companies such as Microsoft and Reuters. He then joined Ogilvy where he worked above and below-the-line on BT, Cancer Research UK and First Great Western. Most recently he joined Stephens Francis Whitson, a specialist direct marketing agency, where he worked on a number of accounts including O2, More Th>n and Rocco Forte. Matt has worked on a number of new business ideas within the social networking arena, including the development of a site aimed at helping people stay in touch with their various groups of friends, at the start of 2001.