Study shows Twitter hype is misplaced

Given all the recent media coverage, and the fact that Twitter is the fastest growing social network, you´d be forgiven for thinking that almost everyone tweets. In fact this is not the case in the slightest as, according to a Harvard study of 300,000 users, just 10% of Twitter users generate more than 90% of the content.

Furthermore, the research team found that more than half of all people using Twitter updated their page less than once every 74 days and most people only ever tweet once during their lifetime.

So what does this show? Well, it would appear that people register, tweet for a while and then drop-off. Indeed, Bill Heil, a grad from Harvard who carrie dout the work said, "Based on the numbers, Twitter is certainly not a service where everyone who has seen it has instantly loved it."

Rather more revealingly, the following assertion was made by the research team in a blog:

"This implies that Twitter´s resembles more of a one-way, one-to-many publishing service more than a two-way, peer-to-peer communication network."

You can read more about this here.