A recent Ofcom report about how we all use the Internet has shown that use of social networks amongst 16-24 year olds is down for the first time. And that use amongst the older demographic (25-54 year olds) is up.
Alarmists are saying this represents the death of social networks amongst the younger age range. Piffle we say. We know that any new phenomenon will have its innovators and sloths. And we know innovators (mostly from the younger age group in this instance) will jettison a technology when it becomes old hat. That doesn´t mean it´s going away within the younger age group any time soon.
You can read more here.
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About Me
- Matt Holt
- London, United Kingdom
- Matt is Business Director at Kinship Networking. Kinship Networking is a completely new type of marketing agency, dedicated to using social media to help businesses to build stronger social relationships with their customers, employees and shareholders. After graduating with a degree in Management Science, Matt occupied various marketing roles for companies such as Microsoft and Reuters. He then joined Ogilvy where he worked above and below-the-line on BT, Cancer Research UK and First Great Western. Most recently he joined Stephens Francis Whitson, a specialist direct marketing agency, where he worked on a number of accounts including O2, More Th>n and Rocco Forte. Matt has worked on a number of new business ideas within the social networking arena, including the development of a site aimed at helping people stay in touch with their various groups of friends, at the start of 2001.
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