Twitter has made its first foray into building a viable and sustainable business model. It´s recently launched a site called "ExecTweets", which is designed to allow corporate executives to message other Twitter users. The site aggregates tweets from the business leaders of major companies and organisations. Microsoft has not confirmed how much it has paid to sponsor the site.
But this is only the beginning. According to Eric Franchi, a senior bod at online ad networking firm Undertone Networks, there is much speculation that the company will sell premium versions of Twitter to companies as a marketing tool. Or, controversially, it may end up charging consumers to access the site...
"Monetizing social networking is not well done with standard, online display advertising," Franchi said. "That works better with general content sites."
We wait with bated breath for Twitter´s next leap into monetization...
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About Me
- Matt Holt
- London, United Kingdom
- Matt is Business Director at Kinship Networking. Kinship Networking is a completely new type of marketing agency, dedicated to using social media to help businesses to build stronger social relationships with their customers, employees and shareholders. After graduating with a degree in Management Science, Matt occupied various marketing roles for companies such as Microsoft and Reuters. He then joined Ogilvy where he worked above and below-the-line on BT, Cancer Research UK and First Great Western. Most recently he joined Stephens Francis Whitson, a specialist direct marketing agency, where he worked on a number of accounts including O2, More Th>n and Rocco Forte. Matt has worked on a number of new business ideas within the social networking arena, including the development of a site aimed at helping people stay in touch with their various groups of friends, at the start of 2001.
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