According to a new Microsoft and Accenture survey released on the 18th February, more than 70% of oil and gas professionals believe social media, including social networking sites, would boost productivity on the job via enhanced knowledge sharing and collaboration.
However, paradoxically, it seems that in spite of this, organisations are still using "old school" methods of collaboration such as face-to-face meetings, emails and conference calls.
This is especially disappointing given that the survey found that 61% of respondents said that they spent at least one hour a day searching for knowledge necessary for their job. There are an estimated 65,000 engineering professionals in the global oil and gas industry, so 1 hour a day represents a potential loss of almost 10 million people-hours a year among engineers alone. In money terms, this represents an average net annual loss of a whopping $485 million for the oil and gas industry (calculated according to U.S. Department of Labor salary statistics).
"In the oil and gas industry, collaboration is a key strategy to reduce costs, improve efficiencies and promote collaborative working relationships among oilfield asset teams located in remote locations around the globe," said Jill Feblowitz, practice director at Energy Insights an IDC company.
But it´s not just the oil and gas industry that can be profuoundly impacted by the use of internal social networks - ALL industries have this potential. We´ve done a number of internal networks in the media, advertising and publishing industries and are working on using similar tools in industries as wide-ranging as construction to tax advice.
The future´s bright, the future´s internal social networks (true the strapline doesn´t have the same ring, but you catch my drift...)
You can read more here.
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About Me
- Matt Holt
- London, United Kingdom
- Matt is Business Director at Kinship Networking. Kinship Networking is a completely new type of marketing agency, dedicated to using social media to help businesses to build stronger social relationships with their customers, employees and shareholders. After graduating with a degree in Management Science, Matt occupied various marketing roles for companies such as Microsoft and Reuters. He then joined Ogilvy where he worked above and below-the-line on BT, Cancer Research UK and First Great Western. Most recently he joined Stephens Francis Whitson, a specialist direct marketing agency, where he worked on a number of accounts including O2, More Th>n and Rocco Forte. Matt has worked on a number of new business ideas within the social networking arena, including the development of a site aimed at helping people stay in touch with their various groups of friends, at the start of 2001.
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