Monday, 30 November 2009

Stone outlines Twitter´s commercial plans

At a Nesta panel in London on Thursday, Twitter co-founder Biz Stone confirmed that plans to offer premium accounts for business users were on course for the end of the year.

Stone said he wanted to offer to business users "a layer of features that allows them to become better at Twitter, show them some of the analytics."

All well and good, but it has to be said that for a company worth $1bn, and one that is yet to make a profit, it really needs to get going - and quick - on its monetisation plans.

PetStreet surpasses 8000 members

PetStreet, the social network for pets and their owners to connect and share, reached an important milestone the other day - the number of registered users topped 8000 - it´s quite a busy street now! As well as users being able to comment on news and videos the site has its very own vet to give advice about pet health issues. Plus users can even get hold of exclusive discount codes.

We´ve seen the site grow from humble beginnings and, whilst we´re obviously proud of where we´ve got to so far, we´re looking forward to seeing it continue to play a significant role in the pet social networking space.

If you love pets, why not explore PetStreet . The cool cats love it...

Become a fan of Kinship

We´ve (finally) published our Facebook fan page...please become a fan!

We´ll be using the space to discuss the latest social networking issues and topics. We´ll also be using it to gauge your opinions so why not become a fan now to have your say?

http://www.facebook.com/pages/London-United-Kingdom/Kinship-Networking/41434807744?ref=ts

Thursday, 5 November 2009

sixpartswater health network launches

After much blood, sweat and tears, sixpartswater.org has finally launched. And we´re pretty pleased with our handiwork, even if we may say so ourselves. sixpartswater is a groundbreaking patient support project that provides health information and health support for patients, their family and friends and also health professionals.

We built the communities section which allows patients to set up groups for their family and friends, in order to keep them updated on their progress with a specific condition. It also allows patients to join and follow specific conditions - and health professionals who are experts in a condition can share their thoughts and give updates on their progress in the space. The key USP of our communities site is they way in which, unlike conventional open social networks where the emphasis is on sharing everything, it gives you control over how you share your health messages with other people.

We´re looking forward to seeing communities become a very important and useful part of the lives of patients, their loved ones and health professionals. And there´s plenty more to come with individual health organisations and charities set to use the platform too, making communities THE one-stop-shop for all everyone´s health networking needs.

Check it out now: communities.sixpartswater.org

Also be sure to check out the sixpartswater fan page on facebook.

NEWS ALERT: social network making money!

Yep you did read that right. After five years and $716 million of investment, Facebook announced yesterday that it had reached 300 million users worldwide and it was cashflow-positive...(although admittedly this is not the same as being profitable as it may not include certain expenses).

Amazingly the site grew by 50 million in just the past two months. And with Facebook Lite being launched, who knows how expansive Facebook´s online footprint could be.

Read more here.

Tuesday, 8 September 2009

Facebook told to tighten up privacy rules

Facebook, let´s face it no stranger to controversial changes to terms and conditions around data privacy, is to tighten up its privacy rules after complaints from Canada´s privacy commissioner.

The move will see users given much more control over what and how much information is shared with the site and its third parties. This is obviously bad news for their appeal to advertisers who obviously want as much customer data available as possible.

The changes will be introduced over the coming year and will affect every single one of their 250 million members. The site has agreed to change its default privacy settings and to share with its users how their information is being used for advertising.

This might appear bad news for Facebook in the short-term but it was quite clear that it coud not continue in the vein it has been. Users are now more picky than ever (and rightly so) about how their data is being used and instead of hiding from the notion of privacy social networks should be embracing it. It´s something that we and one of our clients, sixpartswater, has certainly embraced in building a network for people to share sensitive updates on their health with distinct and controlled groups. It´s the control element over the information that´s the USP.

You can read more here.

Police use Twitter for Climate Camp

The Climate Camp is something I am quite close to... literally. It is about 300m from my front door.

All seems peaceful and under control and I am happy to see our constabulary are using social media to keep track of what is going on. Catherine Mayer of Time magazine covers the story.

Fingers-crossed it works, for me and my house´s sake.

http://www.time.com/time/world/article/0,8599,1918997,00.html.

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About Me

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London, United Kingdom
Matt is Business Director at Kinship Networking. Kinship Networking is a completely new type of marketing agency, dedicated to using social media to help businesses to build stronger social relationships with their customers, employees and shareholders. After graduating with a degree in Management Science, Matt occupied various marketing roles for companies such as Microsoft and Reuters. He then joined Ogilvy where he worked above and below-the-line on BT, Cancer Research UK and First Great Western. Most recently he joined Stephens Francis Whitson, a specialist direct marketing agency, where he worked on a number of accounts including O2, More Th>n and Rocco Forte. Matt has worked on a number of new business ideas within the social networking arena, including the development of a site aimed at helping people stay in touch with their various groups of friends, at the start of 2001.